Raynue
Brand Identity
Brand Identity
2023
Internship at Be Our Friend Studio
Project description
The design aesthetic of Raynue’s brand identity derives from our belief that every discipline can cross-pollinate. Throughout the design process, rather than creating a static brand graphic system, we explored Raynue’s cultural narrative, envisioning ourselves as part of the ‘Raynue Tribe’ who appreciate the aesthetic beauty of life and express it through the design. We developed the ‘Raynue Design Toolbox’ as an experimental design medium and collection of artefacts that use an ever-evolving, intuitive mix of digital and traditional tools and handcraft techniques to represent immersive and distinctive brand experiences in every touchpoint.
Working under art director with developing an AI-generated moodboards and concept for this brand identity project.
The design aesthetic of Raynue’s brand identity derives from our belief that every discipline can cross-pollinate. Throughout the design process, rather than creating a static brand graphic system, we explored Raynue’s cultural narrative, envisioning ourselves as part of the ‘Raynue Tribe’ who appreciate the aesthetic beauty of life and express it through the design. We developed the ‘Raynue Design Toolbox’ as an experimental design medium and collection of artefacts that use an ever-evolving, intuitive mix of digital and traditional tools and handcraft techniques to represent immersive and distinctive brand experiences in every touchpoint.
Working under art director with developing an AI-generated moodboards and concept for this brand identity project.
