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UN JINGJANG




Air company
Spring 2024
Identity 
3D design
Advised by Tom Wedell

A conceptual rebrand for Air company, inspired by the idea of one source, endless possibilities. Air company becomes a space for prototyping and experimentation, merging technology and culture to address climate change and create new ways of living. Open and empty space allows audience to intrepret their “endless” possibilities. The logo was typeset to give a sense of lightness and one source, endless possibilities is emphasized by a system of starting with one source and ends with various version of logo.