Air company
Spring 2024
Identity
3D design
Advised by Tom Wedell
Spring 2024
Identity
3D design
Advised by Tom Wedell
A conceptual rebrand for Air company, inspired by the idea of one source, endless possibilities. Air company becomes a space for prototyping and experimentation, merging technology and culture to address climate change and create new ways of living.
Open and empty space allows audience to intrepret their “endless” possibilities.
The logo was typeset to give a sense of lightness, and one source, endless possibilities is emphasized through a system that begins with a single form and expands into multiple versions of the logo. This was inspired by generative design which starting from one source and resulting in a variety of outcomes. The visual system is flexible, reflecting how experimentation can lead to endless possibilities.
The logo was typeset to give a sense of lightness, and one source, endless possibilities is emphasized through a system that begins with a single form and expands into multiple versions of the logo. This was inspired by generative design which starting from one source and resulting in a variety of outcomes. The visual system is flexible, reflecting how experimentation can lead to endless possibilities.
